A Casebook for Business Statistics

The book entitled, A Casebook for Business Statistics:Laboratories for Decision Making, is a unique supplement forbasic business statistics textbooks and provides (1) cases/labs atthe introductory level; (2) integrated material for across-disciplinary curriculum; and (3) data sets containing recentand real data in a business setting. In addition, this book usesthe perspective of recent reforms in statistics education andincludes both guided and open-ended questions to emphasize:conceptual understanding; interactive data analysis; and discussionof interpretation of analysis. The laboratory exercises, whichcover topics ranging from descriptive analysis to forecasting, werewritten to build in difficulty and complexity sequentially as thestudent progresses through the casebook.

This casebook includes seventeen cases, all based on real data,from the Statistics, Finance and Marketing disciplines. Each caseoffers Excel and Minitab as tools in analyzing problems in thebusiness-world setting.

Suitable for a one or two-semster course in IntroductoryBusiness Statistics.

Decisions in New Product Development (A)

Decisions in New Product Development (B)

Risk and Return in World Markets

Decisions in New Product Development (C)

Decisions in New Product Development (D)

Relationship between Market Returns and Interest Rates

Break-Even Time for New Products

Mutual Fund Flows (A)

Baseball Stadium Age and Attendance

Mutual Fund Flows (B)

Mutual Fund Flows (C)

Sales in a Seasonal Industry

Boston Sunday Globe (A)

Boston Sunday Globe (B)

Boston Sunday Globe (C)

Motor Vehicle Fatalities

Quarterly Sales at Home Depot

Norean Radke Sharpe, Division of Mathematics and Science, BabsonCollege
Abdul Ali, Division of Marketing, Babson College
Mark Edward Potter, Division of Finance, Babson College