Lead The Field For Financial Professionals

HARPER TUCKER is the Chair of the Finance Practice at ForbesBooks, leading financial and legal innovators in strategically building an promoting their personal brands to become the authority in their field. During his career, Harper has worked with Advantage|ForbesBooks in bringing top thought leaders together in the financial and legal industries as authors, speakers, and brand authorities. Harper and his team have worked with over 150 financial and legal leaders in building their authority and personal brand. This makes him one of the world’s most accomplished experts in this space.

ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor’s Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings. | FOREWORD THE POWER OF AUTHORITY WHY SHOULD ANYONE LISTEN TO YOU? BREAKING THROUGH THE BRICK WALL CLIENTS SHOULD COME TO YOU, NOT THE OTHER WAY AROUND WHAT IS AUTHORITY MARKETING? FOUR REASONS FOR AUTHORITY MARKETING THE SEVEN PILLARS OF AUTHORITY MARKETING AUTHORITY BY DESIGN: A CASE STUDY ABOUT THE AUTHORS