Strategic Fund Development, + WebSite

Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources.

The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive.

• Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change
• Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans
• Includes the same tools and resources for fundraising planning

This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.

Foreword xi

Preface: Do You Need This Book? xiii

Acknowledgments xvii

About the Author xix

Chapter 1 Let’s Start Here: An Important Introduction 1

Chapter 2 Positioning Your Organization to Survive and Thrive: The Four Relationships That Are Critical to Effective and Productive Fund Development (and Healthy Organizations) 21

Chapter 3 The First Relationship—Within Your Organization: Creating the Infrastructure That Produces a Healthy Organization 41

Chapter 4 The Fund Development Professional: Choosing Your Road—Organizational Development Specialist or Just Another Fundraising Technician 105

Chapter 5 The Art of Leadership: A Critical Element of the First Relationship—Within Your Organization 125

Chapter 6 The Second Relationship—With Your Community: Ensuring Your Organization’s Relevance through Strategic Planning 161

Chapter 7 The Third Relationship—With Your Constituents: Nurturing Relationships to Build Loyalty 221

Chapter 8 The Fourth Relationship—With Your Volunteers: Enabling Them to Take Meaningful Action on Behalf of Your Organization 293

Entr’acte: Bridging the Gap 335

Chapter 9 Creating the Most Effective Fund Development Plan for Your Organization: A Plan That Produces Ownership and Results 337

Chapter 10 Going Back to the Beginning: In Conclusion 367

List of Appendices on the Companion Website 369

Notes 373

Index 391

SIMONE P. JOYAUX, ACFRE, is recognized internationally as a speaker, author, and consultant. Her firm, Joyaux Associates, provides fundraising and organizational development services. She is the author of Keep Your Donors: The Guide to Better Communications and Stronger Relationships (Wiley). A frequent conference speaker, Ms. Joyaux also publishes an e-newsletter and writes a weekly blog on her website. In addition, she is a web columnist for the Nonprofit Quarterly. Visit simonejoyaux.com for more information.

“Does our organization have a vision and is it shared by staff, board, and volunteers? Are we unique enough to make a difference and attract dollars? If contributions are slowing down, what is it about our organization that is failing to find an audience? What could we do to attract more volunteers? How do our stakeholders view us? Does our board regularly discuss the implications of trends and the consequences of possible choices? Are we constantly ensuring that our organization is relevant?”
—From Strategic Fund Development, Third Edition

Continuing to reflect the latest trends and changes in nonprofit impact and relevance, Strategic Fund Development, Third Edition thoughtfully helps you consider these and other crucial questions, presenting you with an abundance of tools and techniques to build a stronger organization that raises more money.

Written by Simone Joyaux—a distinguished leader in the field of nonprofit management and fundraising—Strategic Fund Development is a practical, hands-on book equipping you with the support you need to carry out strategic planning, define your organization’s values, and more. Dozens of practical examples are included from the author’s extensive work with all types and sizes of organizations.

This bestselling book is about so much more than just fundraising. The new edition expands its well-rounded guidance, with:

• New chapters on nonprofit leadership and the fundraising professional
• More about fund development planning, including measures and tips to involve your board members in process and implementation
• Lots of new examples of strategic plans, fund development plans, surveys, and more
• A new introductory chapter highlighting key elements of fund development
• Lots more cage-rattling questions that will both agitate and stimulate you, your colleagues, and your board members (you want to see change, right?)
• A new companion website containing even more examples and resources, including an array of sample strategic plans, donor surveys, and other useful information

With the always-useful lessons and proven answers that thousands of nonprofit professionals have turned to for building up their nonprofits, Strategic Fund Development, Third Edition is the definitive guide your nonprofit can count on to take it from stuck to stellar.