Social Media at Work

Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

• Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
• Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
• Shows how to tap into the power of social networks to improve organizational performance
• Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

1. Social Media at Work 1

2. The Changing Landscape and What It Means to You 13

3. What Is Social Media, and How Does It Work? 41

4. Where Social Media Has an Impact 73

5. Examples from Trailblazers 99

6. Putting Social Media to Work: A Playbook 129

7. Looking to the Future 173

Notes 193

Acknowledgments 207

About the Authors 211

Index 215

Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations.

Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development.

Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.

"Extend your personal leadership influence and energize your workers with the powerful tools you'll find in this book." —MARSHALL GOLDSMITH, bestselling author of Succession: Are You Ready? and What Got You Here Won't Get You There

SOCIAL MEDIA AT WORK

Today's networking technologies—wikis, blogs, and sites such as Facebook and Twitter—are rapidly transforming how we build professional relationships and work collaboratively. While social media is poised to significantly affect organizational performance, few managers know how to harness these technologies to create strategic advantage.

In Social Media at Work, three organizational development experts from Oracle offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations. Drawing from their practical experiences and from case studies of such innovative companies as Intel, Cisco, Nokia, and others, the authors provide recommendations for implementing social media to:

• Attract and retain the best employees
• Boost innovation and knowledge creation
• Develop talent
• Gain operational efficiencies
• Engage employees for greater productivity
• Sustain competitiveness

In addition, the authors offer suggestions for how to overcome or avoid costly mistakes when implementing social media at work.

Social Media at Work is an invaluable resource for managers who want to capitalize on the energy and talent of their employees, improving their chances of thriving for years to come.