Wiley

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans,...

The most helpful blAnd of theory and nuts-and-bolts practice I've seen. ?William E. Cameron, director, Philadelphia YMCA Management Resource Center...

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that m...

The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business wit...

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fan...

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they...

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from ...

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fan...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, market...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marke...

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how cons...

A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice ...

A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practice...

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking profess...

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that ha...

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visi...

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company dis...

LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic u...

Marketing is an essential part of any business and the business of agriculture is no exception to this rule. Written by an experienced educator wit...

This book explores how marketing strategies – used in businesses and organizations – can be applied to promote libraries by placing users at the he...

The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality...

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they ar...

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest...

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a mora...