Wiley

An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and mark...

This book is an examination of markets, competition, and market governance from a critical, heterodox perspective. Editor's Introduction Frederic...

This book is an examination of markets, competition, and market governance from a critical, heterodox perspective. Editor's Introduction Frederic...

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, ...

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to...

An investor's guide to understanding the most elusive (yet most important) aspect of successful investing - yourself. Why is it that the investing...

While finding and keeping a core group of clients remains the breadand butter of any consultant's business, doing so is far fromsimple in a field t...

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with onl...

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for...

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. ...

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revo...

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to var...

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways...

"Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a...

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the t...

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make ...

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing t...

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting...

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesse...

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. O...

Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot...

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by ap...

Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggest...

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of...