Key Issues in the Pharmaceutical Industry

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.

It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides

* informative accessible and relevant information for both professionals and students from all backgrounds

* takes an analytical rather than a purely descriptive approach

The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.Im Laufe der letzten hundert Jahre haben Arzneimittel entscheidend dazu beigetragen, die Sterblichkeits- und Krankheitsrate drastisch zu senken. Sie haben sich als starker wirtschaftlicher Aktivposten erwiesen, weil durch die sinkende Zahl aufwendiger Pflegefälle die Kosten für das Gesundheitswesen insgesamt reduziert wurden. "Key Issues in the Pharmaceutical Industry" behandelt die geschichtliche Entwicklung und den aktuellen Stellenwert der pharmazeutischen Industrie unter sozialen, wirtschaftlichen und politischen Aspekten. Leicht verständlich geschrieben und ohne terminologischen Ballast, bietet dieser Band einen fundierten Einblick in Funktion und Arbeitsweise dieser Branche. Diskutiert werden u.a. die Wirtschaftstheorien hinter den Marktstrukturen, Forschung und Entwicklung, Werbung, Preisbildung und Gewinne, Vorschriften und Beziehungen mit Ländern der Dritten Welt sowie z.T. sehr komplexe und kontroverse Themen. Eine unverzichtbare Lektüre für jeden, der in diesem Bereich arbeitet. (10/99)
Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.

Conclusion. "This book is an informative and readable account of the present situation in the pharmaceutical industry. Furthermore, references are given at the end of each section. A useful book for anyone in, or thinking about being in, the business.", , , Laboratory News#

A. M. Craig is the author of Key Issues in the Pharmaceutical Industry , published by Wiley.

M. Malek is the author of Key Issues in the Pharmaceutical Industry , published by Wiley. The size and power of the Pharmaceutical Industry give it significant political and economic influence and the impact it has on society in both economic and social terms frequently attracts analysis, debate and controversy. This book explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. Key Issues in the Pharmaceutical Industry:
* Provides informative, accessible and relevant information for both professionals and students from all backgrounds
* Takes an analytic rather than purely descriptive approach
* Covers a high-profile topic
This book will supply valuable information for all who work in or with the pharmaceutical industry, health economists and health service researchers.