Wiley

Designed for mental health professionals treating children and adolescents, Brain-Based Therapy with Children and Adolescents: Evidence-Based Treat...

Overcome resistance and fully engage clients by bringing neuroscience into treatment Brain2Brain: Enacting Client Change Through the Persuasive Po...

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuro...

Hack into the secret power of your brain Your Brain100 Billion Neurons100 Trillion ConnectionsAnd you only command 5% of it. Now it's time to take ...

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key mark...

The latest braking technology from heavy trucks to compact cars Braking 2000: From the Driver to the Road explores the latest in braking technology...

The increase in levels of sophistication and complexity of modern passenger cars and commercial vehicles is being driven by environmental require...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated pers...

"The ultimate guidebook to brand advocacy." —PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, a...

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for com...

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification ...

Brands have become the global currency of success. Countries, corporations, communities, and individuals are leveraging their brands to gain a tra...

How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a ...

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and ...

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the wor...

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of ...

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls...

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobili...

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding st...

Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent o...

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, El...