wiley

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. Th...

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positio...

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide t...

Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't b...

Praise for The Markets Never Sleep "An excellent primer for futures and the global financial market, a clear voice of their importance for all tra...

A classic American success story with a twist Like J. P. Morgan, John D. Rockefeller, and Andrew Carnegie, Marshall Field was one of the overlords...

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s bu...

Includes Original Essays & Letters "The more evolved and psychologically healthy people get, the more will enlightened management policy be nec...

The completely revised and updated edition contains more than 8,000 terms relating to food ingredients, cooking styles, preparation techniques, ute...

The essential guide for today’s savvy controllers Today’s controllers are in leadership roles that put them in the unique position to see across al...

Alongside Laszlo Birinyi's stories from his more than forty years of trading experience, the book provides guidance on critical trading and investm...

Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibil...

"It is close to being a masterpiece...could well be the classic presentation of the area." Warren J. Ewens, University of Pennsylvania, USA Populat...

"Dunham writes for nonspecialists, and they will enjoy his piquantanecdotes and amusing asides -- Booklist "Artfully, Dunham conducts a tour of th...

"Dunham writes for nonspecialists, and they will enjoy his piquantanecdotes and amusing asides -- Booklist "Artfully, Dunham conducts a tour of th...

Throughout banking, mathematical techniques are used. Some of these are within software products or models; mathematicians use others to analyse da...

Praise for The Mathematics of Derivatives "The Mathematics of Derivatives provides a concise pedagogical discussion of both fundamental and very r...

Quantitative Finance is expanding rapidly. One of the aspects of the recent financial crisis is that, given the complexity of financial products, t...

Learn how quantitative models can help fight client problems head-on Before financial problems can be solved, they need to be fully understood. Si...

Master the techniques necessary to build and use computational models of porous media fluid flow In The Mathematics of Fluid Flow Through Porous M...

Praise for the First Edition ". . . an enchanting book for those people in computer science or mathematics who are fascinated by the concept of ...

Every futures, options, and stock markets trader operates under a set of highly suspect rules and assumptions. Are you risking your career on yours...

Loaded with helpful hints and easy-to-understand examples -- and now with 20 percent more content -- this book covers the type of mathematical prob...

Achieve success by becoming the change maker you were always meant to be. What is a matriarch? For one thing, you can tell she's in charge the sec...