Wiley

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marke...

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fan...

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fan...

The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business wit...

Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggest...

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they...

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that m...

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans,...

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of...

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. O...

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make ...

Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot...

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing t...

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting...

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the t...

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, ...

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways...

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to var...

"Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a...

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for...

While finding and keeping a core group of clients remains the breadand butter of any consultant's business, doing so is far fromsimple in a field t...

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. ...

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with onl...

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to...