wiley

Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer ...

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an...

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociolo...

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potent...

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and fore...

Bestselling author John Talbott outlines the troublesome economic times ahead and what can be done about them Tough times are here, and author John...

Bestselling author John Talbott outlines the troublesome economic times ahead and what can be done about them Tough times are here, and author John...

One of the first books on abstinence based treatment structurally to integrate psychoanalytic and cognitive/behavioural models, Containing the Unco...

CONTEMPORARY ACCOUNTS IN DRUG DISCOVERY AND DEVELOPMENT A useful guide for medicinal chemists and pharmaceutical scientists Drug discovery is a l...

Student-friendly, engaging, and accessible, Contemporary Business, 20e equips students with the skills to assess and solve today's global business ...

Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business ...

Presents the most innovative results in carbene chemistry, setting the foundation for new discoveries and applications The discovery of stable carb...

Enjoy a comprehensive and insightful perspective on advanced and foundational topics in clinical psychology with this newly updated resource The ne...

The Eighth Edition of Contemporary Curriculum: In Thought and Action prepares readers to participate in the discussion of curriculum control and ot...

A team of experts from the US and Europe presents an overview of contemporary Europe. This book examines all aspects of European geography, includi...

A clear new finance textbook that explains essential models and practices, and how the financial world works now Contemporary Financial Markets and...

Traditional approaches to hydrology have favoured a reductionist perspective. This text argues that hydrologists of the 21st century must increasin...

Pioneered by Harry Stack Sullivan in the 1940s, interpersonal therapy has, over the past half century, firmly established itself as one of the four...

A comprehensive look at the innovations, applications, and best practices of Islamic finance Islamic-compliant finance is transacted in every majo...

This book is a collection of essays on occupational therapy theory and its application in practice. They represent the reflections, on aspects of o...

From one of the premier authors in higher education comes a new linear algebra textbook that fosters mathematical thinking, problem-solving abiliti...

Published in association with the European Academy of Occupational Health Psychology (EAOHP) and the Society for Occupational Health Psychology (SO...

THE UPDATED NEW EDITION OF THE CLASSIC STRATEGIC ANALYSIS TEXTBOOK, ADDRESSES THE EMERGING CHALLENGES THAT BUSINESSES FACE IN AN INCREASINGLY COMPL...