Tà's Red Book

Wanda Ferragamo’s life is an opportunity to analyze the role of a woman at the head of an important entrepreneurial business during the economic boom.

This volume is being published on the occasion of the exhibition Women in Balance at the Museo Salvatore Ferragamo in Florence.

Wanda Miletti Ferragamo, wife of Salvatore Ferragamo, was an extraordinary figure who combined the traditional role of a woman devoted to her home and children with a commitment to work and business. Her individual story triggers profound reflections on how she honored her husband’s memory through her entrepreneurial, cultural, and social choices. These choices allowed her to outline a specific form of family business, which has long been considered a pinnacle of the Italian economy.

Her life was characterized by a strong dedication to work, and her role as a pioneering leader at the helm of an innovative company such as Salvatore Ferragamo provides an opportunity to explore and analyze the role of women in the years of Italy’s “economic miracle,” with a focus on issues such as household consumption and the influence of advertising.Ginevra Visconti is the granddaughter of Wanda Ferragamo and daughter of Fulvia Visconti Ferragamo. Since 2014 she has worked as a freelancer for various media outlets in Italy and abroad, and she received a master’s degree from Bocconi University in Milan.