The Power of Two

Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available. 1. The Magic Number.

2. The Advantages of Joining the Power of Two Movement.

3. An Overview of the Alliance Process.

4. Leveraged Networks.

5. The Alliance Champion.

6. Allaince Analysis.

7. Cocreating Business Oppotunities.

8. Rules of Engagement.

9. Trust.

10. Cultural Criteria.

11. The Future of Alliances.

John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley. Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings for the leveraging of intellectual capability is the chief means by which today's companies are realizing growth. In The Power of Two, two acknowledged business alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of knowledge-based strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it's the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available. Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings for the leveraging of intellectual capability is the chief means by which today's companies are realizing growth. In The Power of Two, two acknowledged business alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of knowledge-based strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it's the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.