The New Wellness Revolution

Read the Preface, Introduction, and Chapter 1 at thewellnessrevolution.paulzanepilzer.com.

Five years ago, Paul Zane Pilzer outlined the future of an industry he called “wellness” and showed readers how they could get in on the profitable bottom floor. The New Wellness Revolution, Second Edition includes more guidance and business advice for entrepreneurs, product distributors, physicians, and other wellness professionals. It’s an industry that will only grow, so get in while you can.

Preface: The Revolution Continues vii

Introduction: Why Wellness Is the Next Big Thing 1

Chapter 1 Why We Need a Revolution 15

Chapter 2 The Baby Boom Generation: Understanding and Controlling the Demand for Wellness 41

Chapter 3 What You Need to Know about Food and Diet 62

Chapter 4 Making Your Fortune in Food 78

Chapter 5 Making Your Fortune in Medicine 100

Chapter 6 What You Must Know about Health Insurance 132

Chapter 7 The New Health Insurance Solution: Helping Your Customers Finance Their Wellness 152

Chapter 8 Making Your Fortune Distributing Wellness 167

Chapter 9 Direct Selling—How to Get Started 186

Chapter 10 Staking Your Claim: The Next Millionaires 199

Epilogue Unlimited Wellness 223

Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It? 235

Appendix B: Shifting From Sickness to Wellness Medical Care 241

Notes 251

Bibliography 261

Acknowledgments 265

About the Author 267

Index 269

PAUL ZANE PILZER is a world-renowned economist, a multimillionaire software entrepreneur, a college professor, and the New York Times bestselling author of God Wants You to Be Rich and Unlimited Wealth. After earning his MBA from Wharton at age twenty-two, he made his first $10 million before the age of thirty and was an appointed economic advisor during two presidential administrations, as well as a commentator on NPR and CNN. For more information visit, www.paulzanepilzer.com. There's still time to get in on the ground floor and make your fortune in wellness!

Five years ago, in The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the "shot heard round the world" for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.

While the first edition was largely focused on large $100 million wellness companies, The New Wellness Revolution includes more guidance and business advice for individual wellness entrepreneurs, health product distributors, physicians, chiropractors, and other wellness professionals. For those in one of the largest segments of the wellness industry, there is a new chapter called "Direct Selling: How to Get Started." The New Wellness Revolution features new action items in every chapter and covers major new trends, particularly the phenomenon of "sickness industry" food companies such as McDonald's and Wal-Mart making huge investments in fresh and organic foods.

The New Wellness Revolution shows that even though millions of people have embraced wellness, the need for wellness has actually expanded due to declining health trends, particularly the rising obesity rate in the United States and other developed nations. Medical costs now exceed profits for most large employers, and corporations are beginning to recognize that wellness and disease prevention are the only viable solutions to rising healthcare costs that threaten their very existence.

Praise for The Wellness Revolution

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different."
—Anthony Robbins, author Awaken the Giant Within and Unlimited Power

"The Wellness Revolution reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future—wellness."
—Randy Fields, cofounder, Mrs. Fields Cookies

"Like any machine, the body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote—and profit by—the wellness revolution."
—Michael J. Behe, Professor of Biology, Lehigh University author, Darwin's Black Box

"Paul Zane Pilzer shows how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground-floor opportunity, catch the wave of the future—The Wellness Revolution!"
—Ardath Rodale, Chairman, Rodale, Inc. publisher of Prevention and Men's Health