The Maverick and His Machine

The first complete look at one of America's legendary business leaders

This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime.

Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: "Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book."

The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years.

Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller.
Residence: Clifton, VA .
"Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius."-from the Foreword by Jim Collins
"Like all great biographers, Kevin Maney gives us an engaging story . . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today."-Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve! and When Giants Learn to DanceDies ist die erste umfassende und maßgebliche Biographie von Thomas J. Watson, dem sogenannten 'Vater der technologischen Revolution' und Gründer von IBM.

"The Maverick and His Machine" enthüllt einzigartige neue Erkenntnisse und gewährt tiefe Einblicke in Watsons Leben und Schaffen.

Dieses aussergewöhnliche Buch entstand in enger Zusammenarbeit mit Watsons Familie.

Sie gewährte Autor Kevin Maney exklusiven Zugang zu IBM Archiven und zu 340 Kartons mit Watsons ganz persönlichen Aufzeichnungen, die bislang unveröffentliche Informationen über Watson enthielten (darunter auch zu seiner kontroversen Beziehung zu Adolf Hitler).

Kevin Maney ist ein anerkannter und einflussreicher Technologie Kolumnist der USA Today, der vielfach für seine journalistische Arbeit ausgezeichnet wurde. Er verfügt über erstklassige Kontakte zu Spitzenvertretern der Technologiebranche, wie z.B. zu Andy Grove und Scott McNealy.

Mit einem Vorwort von Jim Collins, Bestsellerautor von "Built to Last" und "Good to Great".

Mit bislang unveröffentlichtem Fotomaterial.

"The Maverick and His Machine" - Die einzige maßgebliche, umfassende und aktuelle Biographie zu Thomas J. Watson. Sie enthüllt ganz neue Elemente von Watsons Charakter und zeichnet ein ganzheitliches Bild dieses legendären Unternehmers. Foreword.

Introduction.

Prologue.

Chapter 1. Maverick Kindling.

Chapter 2. Lit by Flint.

Chapter 3. A Mess Spelled.

Chapter 4. Bringing Up Baby IBM.

Chapter 5. Daring and Luck.

Chapter 6. Friends, Heroes, Sycophants.

Chapter 7. Enemies and Delusions.

Chapter 8. King and Castle.

Chapter 9. Watson the Second.

Chapter 10. Watosn's War.

Chapter 11. Old Man, New Electronic Age.

Chapter 12. World Conquest.

Chapter 13. The Maverick and His Humanity.

Chapter 14. Generations After.

Selected Bibliography.

Notes.

Index.

KEVIN MANEY is a nationally syndicated, award-winning USA Today technology columnist. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has, four times, named him one of the most influential technology columnists. He is also the author of the BusinessWeek bestseller Megamedia Shakeout, from Wiley. Maney lives in Clifton, Virginia, with his wife and two children. "A timely and authoritative biography. Without lapsing into hero worship, [Maney] presents a great, if flawed, man in all his humanity."
–BusinessWeek

"A . . . lively and nuanced picture of the senior Watson. [It] brings this complex man to life and provides a clearer sense of how the IBM culture took shape around one man’s quirks, preferences, and iron whims."
–The New York Times

"The author’s delightful anecdotes showcase the quirky, human side of what became a major knowledge-based company."
–Harvard Business Review

"Should be recommended reading for anyone who seriously wants to be a business mogul."
–The Economist

"Formidable in its research, vivid, insightful, and often hilarious."
–Management Today

"Should hold great appeal not only for avid business readers but also for devotees of the vicissitudes of financial dynasties."
–Publishers Weekly

"The gripping story of sky-high ambition, iron willpower, huge bet-the-company gambles, humiliating failure, and unparalleled success–one of the best books ever written about the technology industry, about one of the most fascinating people in twentieth-century America."
–Marc Andreessen, Cofounder of Opsware, Inc. and Netscape