The ebay Phenomenon
by Wiley
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$47.50
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Original price
$47.50
Original price
$47.50
$47.50
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$47.50
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$47.50
Description
The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, FortuneMehr als 10 Millionen Nutzer in 90 Ländern und eine Million Auktionen täglich - das ist eBay, das weltweit größte Online-Handelsunternehmen. Aufmerksame Manager und Unternehmer erkennen, wie sehr dieses Unternehmen die Geschäftswelt beeinflußt hat mit der Erfindung einer ganz neuen Industrie und seinem sensationell-originellen Beispiel für den Internethandel. Dieses Buch ergründet die Dynamik und die Strategien, die eBay zu einem der profitabelsten E-Commerce Unternehmen weltweit gemacht haben. Es enthüllt, wie Kunden ihren Schnitt gemacht haben und von jener Internetadresse profitierten, die alles handelt - von der Briefmarke bis zur Limousine. High-Tech Guru David Bunnell analysiert Philosophie und Funktionweise eines digitalen Riesen und ermöglicht einen unvergleichlichen Einblick in ein Unternehmen, das beständig neue Wege findet, Konkurrenten auszustechen und enge E-Gemeinschaften zu knüpfen. The eBay Phenomenon.
Pierre Omidyar Starts a Company.
The eBay Nation.
eBay's Business Model.
Inside eBay.
Strategic Evolution.
Contraband, Blackouts, and Weird Stuff.
Competing for the Future.
Wither eBay. "A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001) ..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..."
Financial Times, Deutschland
DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley).
RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books. It was dubbed an E-Titan by the New York Times . . . boasts more than 10 million registered users . . . holds 1 million-plus auctions daily . . . and sells over $113 of gross merchandise every second. The juggernaut that is eBay generates more economic activity than any other Internet site and turns a very nice profit. Yet it was only a few years ago that eBay was barely more than an idea. How does a company grow from zero to such a dominant position in such a short time?
The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar's Silicon Valley apartment gave birth to not just a new business model but a whole new industry-creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road map to follow, eBay executives and employees invented their business on the fly-in Internet time.
You'll see how they adapted traditional business activities to the new world of e-commerce, including brand development, customer acquisition and retention, outsourcing of key functions, and strategic alliances. You'll discover how eBay overcame a major challenge from Internet heavyweight Amazon.com. And you'll meet some of the thousands of entrepreneurs and small business owners who have used eBay as a launch pad for their own success.
This book uncovers the two key decisions-seemingly unimportant at the time-that enabled the company's stunning growth, provided infinite scale potential, and gave eBay the flexibility to alter its shape and extend itself almost automatically toward new opportunities. It also explains why Whitman, whose expertise slammed eBay's growth into high gear, was willing to leave her new job running a $600 million division of Hasbro and move 3,000 miles to take the reins of a tiny operation with only a few dozen employees.
The eBay Phenomenon does more than unearth the fascinating behind-the-scenes secrets of one of the hottest companies in existence today. It distills valuable lessons that will help any entrepreneur, business owner, or manager-whether the business is Web-based or brick-and-mortar-make decisions that attract customers, promote growth, and sow the seeds of overwhelming success. The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, FortuneMehr als 10 Millionen Nutzer in 90 Ländern und eine Million Auktionen täglich - das ist eBay, das weltweit größte Online-Handelsunternehmen. Aufmerksame Manager und Unternehmer erkennen, wie sehr dieses Unternehmen die Geschäftswelt beeinflußt hat mit der Erfindung einer ganz neuen Industrie und seinem sensationell-originellen Beispiel für den Internethandel. Dieses Buch ergründet die Dynamik und die Strategien, die eBay zu einem der profitabelsten E-Commerce Unternehmen weltweit gemacht haben. Es enthüllt, wie Kunden ihren Schnitt gemacht haben und von jener Internetadresse profitierten, die alles handelt - von der Briefmarke bis zur Limousine. High-Tech Guru David Bunnell analysiert Philosophie und Funktionweise eines digitalen Riesen und ermöglicht einen unvergleichlichen Einblick in ein Unternehmen, das beständig neue Wege findet, Konkurrenten auszustechen und enge E-Gemeinschaften zu knüpfen. The eBay Phenomenon.
Pierre Omidyar Starts a Company.
The eBay Nation.
eBay's Business Model.
Inside eBay.
Strategic Evolution.
Contraband, Blackouts, and Weird Stuff.
Competing for the Future.
Wither eBay. "A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001) ..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..."
Financial Times, Deutschland
DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley).
RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books. It was dubbed an E-Titan by the New York Times . . . boasts more than 10 million registered users . . . holds 1 million-plus auctions daily . . . and sells over $113 of gross merchandise every second. The juggernaut that is eBay generates more economic activity than any other Internet site and turns a very nice profit. Yet it was only a few years ago that eBay was barely more than an idea. How does a company grow from zero to such a dominant position in such a short time?
The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar's Silicon Valley apartment gave birth to not just a new business model but a whole new industry-creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road map to follow, eBay executives and employees invented their business on the fly-in Internet time.
You'll see how they adapted traditional business activities to the new world of e-commerce, including brand development, customer acquisition and retention, outsourcing of key functions, and strategic alliances. You'll discover how eBay overcame a major challenge from Internet heavyweight Amazon.com. And you'll meet some of the thousands of entrepreneurs and small business owners who have used eBay as a launch pad for their own success.
This book uncovers the two key decisions-seemingly unimportant at the time-that enabled the company's stunning growth, provided infinite scale potential, and gave eBay the flexibility to alter its shape and extend itself almost automatically toward new opportunities. It also explains why Whitman, whose expertise slammed eBay's growth into high gear, was willing to leave her new job running a $600 million division of Hasbro and move 3,000 miles to take the reins of a tiny operation with only a few dozen employees.
The eBay Phenomenon does more than unearth the fascinating behind-the-scenes secrets of one of the hottest companies in existence today. It distills valuable lessons that will help any entrepreneur, business owner, or manager-whether the business is Web-based or brick-and-mortar-make decisions that attract customers, promote growth, and sow the seeds of overwhelming success. The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune
PUBLISHER:
Wiley
ISBN-13:
9780471384908
BINDING:
Hardback
BISAC:
BUSINESS & ECONOMICS
BOOK DIMENSIONS:
Dimensions: 160.00(W) x Dimensions: 239.00(H) x Dimensions: 20.80(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English