Sketch, Think, Draw.

When looking at the travel journals of Giancarlo Iliprandi, one of the masters of Italian graphic design, you can see how sketching can become a way of looking at reality, and therefore a way of designing communication. Travel journals and bundles of paper filled with sketches and drawings show, much like the engine underneath the bonnet, the processes that make Iliprandi tick. As he himself says «action precedes thought» and, in this case, it is the sketch precedes the birth of the idea.