Patent Strategy
by Wiley
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Original price
$131.50
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Original price
$131.50
Original price
$131.50
$131.50
-
$131.50
Current price
$131.50
Description
FROM PATENT TO PROFIT
Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement.
* Case studies throughout the book give you a specific business context within which to consider the concepts introduced
* Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programsDieser Band erläutert, welchen Einfluss Patente auf die taktischen und strategischen Bestrebungen von Technologieunternehmen haben. "Patent Strategy" führt den Leser Schritt für Schritt durch das Patentverfahren, erklärt Gesetze und grundlegende Strategien unter Berücksichtigung von Unternehmenszielen. Dieses Buch macht deutlich, welche enorme Bedeutung Patente für das Unternehmen haben und hilft Managern, geeignete Maßnahmen zum Patentmanagement in ihr Unternehmenskonzept zu integrieren. Anhand von zahlreichen Fallstudien und Statistiken lernt der Leser, wie er verschiedene Fragen bewertet, Patentstrategien entwickelt und Patentmanagement-Programme implementiert. Acknowledgments.
Foreword.
Patents in Context--Incorporating Patents into Your Business.
An Overview of Patents.
Strategies for Managing Patent Liability.
Strategies for Leveraging Value From R&D: Implementing a Patent Program.
Licensing, Selling, and Buying Patents.
Partnering, Strategic Alliances, and Deals.
Budgetary Issues.
Patent Litigation.
A Look Inside Patent Prosecution (Obtaining a Patent).
More Prosecution Strategies.
Getting a Second Look by the Patent Office: Reexamination and Reissue.
Battle for the Same Rights: Interference Proceedings.
Patents Abroad.
The Risks of Patent Licensing and Enforcement.
Choosing a Patent Attorney.
The U.S. Patent and Trademark Office Provides the Following Summary Description of the Provisions of the New Law.
Appendix A: Sample Patents.
Appendix B: Data on Patent Activity: Issuances, Technology, and Litigations.
Appendix C: Preserving Trade Secret Rights and Avoiding Liability for Violating Those of Others.
Appendix D: Select Sections of the Patent Laws.
Index. ANTHONY MIELE, a Partner with Pillsbury Winthrop LLP, handles technology law, contracts, and intellectual property matters for technology-driven businesses. He has more than thirteen years of experience dealing with technology and associated legal issues. Patents and patent strategies are playing a bigger role in information age technologies such as telecommunications, the Internet, and computers. The new services and products being offered require technologies from previously segregated markets. The distinctions between these markets are blurring, with many companies utilizing technologies now residing in a "common market." As a result, competition between businesses is changing. A single patent owned by a business can be worth millions-or even tens of millions-of dollars and can be highly pertinent to key partner relationships the business may enter into. They can affect the bottom line, the balance sheet, the value of the company as a whole-and, most critically, if the key patents are owned by a competitor, a command of the market.
For example, businesses are using patents as a weapon to hinder competitors from encroaching on their developed technology and as a shield to deter others from forcing them out of their own market. Recently acquired companies like WebTV and Amati Communications each commanded substantial purchase prices due in large part to their substantial patent portfolios. However, a lack of attention to patents has caused companies problems. For example, in 1993, Eastman Kodak terminated one of its subsidiaries after Wang Laboratories, Inc., brought a patent infringement suit against the subsidiary.
This book illustrates the impact, both positive and negative, that patents can have on a technology-driven business's tactical and strategic efforts. Here you will find step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so middle and upper-level managers can recognize the significance of patents in relation to the business and can incorporate proper patent management efforts into their business framework. FROM PATENT TO PROFIT
Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement.
* Case studies throughout the book give you a specific business context within which to consider the concepts introduced
* Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programs
Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement.
* Case studies throughout the book give you a specific business context within which to consider the concepts introduced
* Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programsDieser Band erläutert, welchen Einfluss Patente auf die taktischen und strategischen Bestrebungen von Technologieunternehmen haben. "Patent Strategy" führt den Leser Schritt für Schritt durch das Patentverfahren, erklärt Gesetze und grundlegende Strategien unter Berücksichtigung von Unternehmenszielen. Dieses Buch macht deutlich, welche enorme Bedeutung Patente für das Unternehmen haben und hilft Managern, geeignete Maßnahmen zum Patentmanagement in ihr Unternehmenskonzept zu integrieren. Anhand von zahlreichen Fallstudien und Statistiken lernt der Leser, wie er verschiedene Fragen bewertet, Patentstrategien entwickelt und Patentmanagement-Programme implementiert. Acknowledgments.
Foreword.
Patents in Context--Incorporating Patents into Your Business.
An Overview of Patents.
Strategies for Managing Patent Liability.
Strategies for Leveraging Value From R&D: Implementing a Patent Program.
Licensing, Selling, and Buying Patents.
Partnering, Strategic Alliances, and Deals.
Budgetary Issues.
Patent Litigation.
A Look Inside Patent Prosecution (Obtaining a Patent).
More Prosecution Strategies.
Getting a Second Look by the Patent Office: Reexamination and Reissue.
Battle for the Same Rights: Interference Proceedings.
Patents Abroad.
The Risks of Patent Licensing and Enforcement.
Choosing a Patent Attorney.
The U.S. Patent and Trademark Office Provides the Following Summary Description of the Provisions of the New Law.
Appendix A: Sample Patents.
Appendix B: Data on Patent Activity: Issuances, Technology, and Litigations.
Appendix C: Preserving Trade Secret Rights and Avoiding Liability for Violating Those of Others.
Appendix D: Select Sections of the Patent Laws.
Index. ANTHONY MIELE, a Partner with Pillsbury Winthrop LLP, handles technology law, contracts, and intellectual property matters for technology-driven businesses. He has more than thirteen years of experience dealing with technology and associated legal issues. Patents and patent strategies are playing a bigger role in information age technologies such as telecommunications, the Internet, and computers. The new services and products being offered require technologies from previously segregated markets. The distinctions between these markets are blurring, with many companies utilizing technologies now residing in a "common market." As a result, competition between businesses is changing. A single patent owned by a business can be worth millions-or even tens of millions-of dollars and can be highly pertinent to key partner relationships the business may enter into. They can affect the bottom line, the balance sheet, the value of the company as a whole-and, most critically, if the key patents are owned by a competitor, a command of the market.
For example, businesses are using patents as a weapon to hinder competitors from encroaching on their developed technology and as a shield to deter others from forcing them out of their own market. Recently acquired companies like WebTV and Amati Communications each commanded substantial purchase prices due in large part to their substantial patent portfolios. However, a lack of attention to patents has caused companies problems. For example, in 1993, Eastman Kodak terminated one of its subsidiaries after Wang Laboratories, Inc., brought a patent infringement suit against the subsidiary.
This book illustrates the impact, both positive and negative, that patents can have on a technology-driven business's tactical and strategic efforts. Here you will find step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so middle and upper-level managers can recognize the significance of patents in relation to the business and can incorporate proper patent management efforts into their business framework. FROM PATENT TO PROFIT
Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement.
* Case studies throughout the book give you a specific business context within which to consider the concepts introduced
* Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programs
PUBLISHER:
Wiley
ISBN-13:
9780471390756
BINDING:
Hardback
BISAC:
LAW
BOOK DIMENSIONS:
Dimensions: 157.50(W) x Dimensions: 236.00(H) x Dimensions: 23.40(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English