Naming Gift Opportunities

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

Important topics covered include:

• Naming opportunities
• Essential elements of a named agreement
• Valuing naming gift opportunities
• Naming policy considerations
• Naming rights limits
• Gift appeal
• Donor outreach
• Naming gift consequences
• Named sponsorship opportunities
• Minimum endowment levels
• Special events
• Naming gift guidelines
• Named endowments
• Naming gift requirements

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

CHAPTER 1 Naming Gift Policies (Pages: 4-9)

CHAPTER 2 Identifying Naming Opportunities (Pages: 10-14)

CHAPTER 3 Determing Naming Gift Requirements, Price (Pages: 15-17)

CHAPTER 4 Introducing, Closing Named Gifts (Pages: 18-23)

CHAPTER 5 Marketing Tools, Strategies to Gain Naming Gifts (Pages: 24-29)

CHAPTER 6 Creating Memorial, in Tribute Naming Gifts (Pages: 30-35)

CHAPTER 7 Establishing Named Funds through Planned Gifts (Pages: 36-38)

CHAPTER 8 Tying Naming Gifts into Capital Campaings (Pages: 39-43)

CHAPTER 9 Stewarding and Recognizing Named Donors (Pages: 44-48)

Scott C. Stevenson is the editor of Naming Gift Opportunities: How to Successfully Secure More Naming Gifts, published by Wiley.