Marketing SparkCharts
by Sparknotes
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Original price
$4.95
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Original price
$4.95
Original price
$4.95
$4.95
-
$4.95
Current price
$4.95
Description
SparkCharts™:
The information you need-concisely, conveniently, and accurately.
The information you need-concisely, conveniently, and accurately.
Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. Theyll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.
This four-page chart covers:
- Marketing strategy and opportunities
- The marketing plan
- Segmentation, targeting, and positioning
- Consumer behavior
- The four Ps: product, place, promotion, and price
- Market research
- Marketing in the digital economy
- Permission-based, database, and direct marketing
- Marketing ethics
- Global marketing
PUBLISHER:
Union Square & Co.
ISBN-10:
1411470508
ISBN-13:
9781411470507
BINDING:
Pamphlet
BISAC:
BUSINESS & ECONOMICS
PUBLICATION YEAR:
2014
NUMBER OF PAGES:
4
BOOK DIMENSIONS:
11.00(H) x 8.50(W)
AUDIENCE TYPE:
General / Adult
LANGUAGE:
English