Hypermodern Times

The term ‘postmodernity’ has been used to describe that historical transformation of the late 20th century when the institutional breaks holding back individual emancipation disintegrated, thereby giving rise to the full expression of individual desires and the quest for self-fulfilment. But there are now signs – argues Gilles Lipovetsky, one of the most original social thinkers in France today – that we’ve entered a new phase of ‘hypermodernity’, characterized by hyper-consumption and the hypermodern individual.

Hyperconsumption is a consumption which absorbs and integrates more and more spheres of social life and which encourages individuals to consume for their own personal pleasure rather than to enhance their social status. Hypermodernity is a society characterized by movement, fluidity and flexibility, distanced more than ever from the great structuring principles of modernity. And the hypermodern individual, while oriented towards pleasure and hedonism, is also filled with the kind of tension and anxiety that comes from living in a world which has been stripped of tradition and which faces an uncertain future. Individuals are gnawed by anxiety; fear has superimposed itself on their pleasures, and anguish on their liberation. Everything worries and alarms them, and there are no longer any beliefs systems to which they can turn for assurance. These are hypermodern times.

Foreword

Paradoxical individualism: An introduction to the thought of Gilles Lipovetsky, by Sébastien Charles 9

Time against time, or Hypermodern society 51

Notes 113

Stages in an intellectual itinerary: A conversation between Gilles Lipovetsky and Sébastien Charles 118

Bibliography of publications by Gilles Lipovetsky 142

Gilles Lipovetsky, Professor of Philosopy and member of the “Conseil National des Programmes (Education Nationale) in France

Sébastien Charles, Professor of Philosophy at the University of Sherbrooke, Canada

The term ‘postmodernity’ has been used to describe that historical transformation of the late 20th century when the institutional breaks holding back individual emancipation disintegrated, thereby giving rise to the full expression of individual desires and the quest for self-fulfilment. But there are now signs – argues Gilles Lipovetsky, one of the most original social thinkers in France today – that we’ve entered a new phase of ‘hypermodernity’, characterized by hyper-consumption and the hypermodern individual.

Hyperconsumption is a consumption which absorbs and integrates more and more spheres of social life and which encourages individuals to consume for their own personal pleasure rather than to enhance their social status. Hypermodernity is a society characterized by movement, fluidity and flexibility, distanced more than ever from the great structuring principles of modernity. And the hypermodern individual, while oriented towards pleasure and hedonism, is also filled with the kind of tension and anxiety that comes from living in a world which has been stripped of tradition and which faces an uncertain future. Individuals are gnawed by anxiety; fear has superimposed itself on their pleasures, and anguish on their liberation. Everything worries and alarms them, and there are no longer any beliefs systems to which they can turn for assurance. These are hypermodern times.