How to Create Innovation

Transform any organization with proven strategies and tools for innovation

Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases you can start applying to your organization immediately.

Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to:

• Uncover opportunities by finding your niche and devising a more nuanced business strategy
• Lead culture change by recognizing and avoiding common reasons for failure
• Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model

With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.

1 Introduction 8

Let's UNITE & create a world worth living in!

2 Understanding Context 16

A new understanding of growth and change

3 Laying the Foundation for Innovation 46

Creating the prerequisites for success

4 the Unite Innovation Framework 78

How organizations can create innovation in a target-oriented way,

leverage their strengths, create blue oceans, and overcome luck

5 Organization & Governance 184

Designing an environment where your innovation ambitions can bloom

6 Unlocking Culture 238

"Culture eats strategy for breakfast"

7 Business Model Innovation 306

Taming the beast

8 Leading An H2 Digital Transformation 360

A renewed understanding of digital transformation

9 Putting It Into Practice 384

Training requirements How to kick-start an innovation or transformation

initiative in a large organization

10 About 427

About Digital Leadership AG

Get to know the lead authors & key contributors

Acknowledgments

11 Index 442

Create innovation in a target-oriented way, leverage your strengths, create Blue Oceans and overcome luck.

We have seen timelines shorten, budgets shrink, all while drastically improving the investment security.

This book provides the methodology, models, setup and cultural prerequisites to successfully create innovation. Leveraging the UNITE frameworks for innovation and digital transformation, organizations can create innovation in a target-oriented way, leverage their strengths, create Blue Oceans and overcome luck.

Uniquely, this book covers all domains of innovation and transformation: we discuss the context, lay the foundation, the core innovation and transformation frameworks, debate the critical topic of organization and governance, unlock organizational culture, demystify Business Model Innovation, and show you how to put all of it into practice.

Ultimately, we want to enable you to write your own story. To create value. And design meaningful outcomes. To do so, we cover the full breadth of innovation and transformation to give you the tools you need to create successful digital innovation and transform your organization!

Let's UNITE & create a world worth living in.