Fundraising with Businesses

40 proven strategies for raising big money with businesses

There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships.

Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well.

• Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.
• Written by an experienced fundraiser and renowned blogger and speaker on business giving.
• Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest.

The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.

Preface ix

Acknowledgments xix

1 Percentage-of-Sales Fundraiser 1

2 Register Fundraiser 7

3 Donation Box Fundraiser 13

4 Hashtag Fundraiser 19

5 Shopping Fundraiser 27

6 Action-Triggered Fundraiser 33

7 Pin-to-Give Fundraiser 39

8 Text-to-Give Fundraiser 45

9 Cash Donation 53

10 Product Donation 59

11 Company Giveaway Fundraiser 67

12 New Hire Fundraiser 73

13 Cause Product Fundraiser 77

14 Office Pool Fundraiser 83

15 Pinup Fundraiser 91

16 Facebook Likes Fundraiser 101

17 Check-in to Give Fundraiser 107

18 Payroll Deduction 113

19 Sports Team Fundraiser 119

20 Scan-to-Give Fundraiser 127

21 Shop-Walk Fundraiser 135

22 Collection Drive 141

23 Trade Show Fundraiser 147

24 Dress-Down/Up Fundraiser 153

25 Movie Theater Fundraiser 159

26 Facebook Contest Fundraiser 165

27 Donate-Profits Day Fundraiser 171

28 Buy One Give One Fundraiser 177

29 Matching Gifts 183

30 Round-up Fundraiser 191

31 In-Store Fundraiser 197

32 Halopreneurs 203

33 Signature Cause Product Fundraiser 211

34 Launch Fundraiser 217

35 Building Fundraiser 223

36 Dollars for Doers 229

37 Special Occasion Fundraiser 235

38 Coupon Book Fundraiser 243

39 Watch-to-Give Fundraiser 247

40 Business-to-Business Fundraiser 253

41 Fundraising with Businesses: Seven Steps to Success 259

About the Author 271

Index 273

JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com. He's the author of Cause Marketing For Dummies.

FUNDRAISING WITH BUSINESSES

Drawing on two decades of fundraising experience and writing one of the web's leading fundraising blogs, Joe Waters has written a powerful guide for nonprofits on fundraising with businesses. Here, nonprofits can learn practical, proven, and lucrative strategies to use with current and prospective business partners.

Fundraising with Businesses tackles both traditional and digital fundraising strategies. Staples such as pinups, percentage-of-sales, payroll deduction, and casual days get a fresh look. New strategies such as scan-to-give, Facebook contests, and hashtag fundraisers are explored and clearly explained.

The book is no-nonsense, easy to navigate and full of clever tips and cutting-edge insights that will be useful to fundraisers of all levels of experience.

Joe's approach to writing is as modern as his strategies. Each chapter features a link to the online pin board Pinterest where readers can review more examples of the chapter topic. These frequently updated pin boards will enhance your learning for years to come.

Joe also introduces a book hashtag (#fwb40) that readers can use on their favorite social media sites (Twitter, Facebook, Pinterest, Instagram, Google +) to share examples with fellow readers, ask questions of the community, and connect directly with the author.

Fundraising with Businesses will give you the hands-on advice and practical tactics you need to raise money with businesses. Moreover, readers will have a digital lifeline to additional learning and help, ensuring the book will always be current and up-to-date.

"Joe's book is all about changing the way nonprofits and companies raise money together. It is a book that educates and innovates with every sentence."
—Beth Kanter, coauthor of Measuring the Networked Nonprofit, Winner of 2013 Terry McAdam Nonprofit Book Award