Fundraising for the Long Haul

In this companion to her classic, Fundraising for Social Change, Kim Klein distills her 25 years of experience and wisdom to provide the practical guidance for sustaining a long-term commitment to social change for organizations that are understaffed and under-resourced.

Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Foreword v

Acknowledgments vii

Introduction ix

Section 1 You Can Learn from My Mistakes 1

Lesson 1 The Importance of Prospect Research 3

Lesson 2 The Importance of Being Straightforward 6

Lesson 3 Practice Makes Perfect--or at least able to do the job 10

Lesson 4 The Pitfalls of Projecting Your Insecurities onto Others 12

Lesson 5 Haste Makes Waste 14

Lesson 6 The Importance of Process 17

Section 2 How to Have a Healthy Fundraising Program 23

Chapter 1 The Elements of a Healthy Fundraising Program 25

Chapter 2 The Elements of a Healthy Development Office 35

Chapter 3 Characteristics of a Healthy Fundraiser 45

Section 3 Common Obstacles to a Healthy Fundraising Program 55

Chapter 4 Founder's Syndrome 57

Chapter 5 The Organization Veers Away from Its Mission 71

Chapter 6 The Truth About Boards (and Fundraising) 89

Chapter 7 When Fundraising Strategies Wear Out 103

Chapter 8 Taking Donors for Granted 111

Section 4 Using Strategies Effectively Over Time 117

Chapter 9 Fundraising and Strategic Planning 119

Chapter 10 Savings Accounts, Reserve Funds and Endowments 127

Chapter 11 Nonprofit Does Not Equal Anti-Profit: Getting Comfortable with Making Money 135

Chapter 12 Collaborative Fundraising 145

Chapter 13 Fundraising for the Long Haul 153

Bibliography 157

Index 159

KIM KLEIN is widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all 50 states and 16 countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $1,000,000 in successful fundraising tech-niques. Klein began her fundraising career while studying to be a Methodist minis-ter and working in a shelter for battered women in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organi-zations working for social change. Klein is the co-publisher of the Grassroots Fundraising Journal and the author of Fundraising for the Long Haul and Ask and You Shall Receive. Klein was named the 1998 "Outstanding Fundraising Executive of the Year" by the Golden Gate Chapter of the National Society of Fund Raising Executives. She now lives in Berkeley, California.