Endowment Builder

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations generate more endowment gifts. This resource provides step-by-step procedures to help build endowments, ideas and approaches to raise needed funds, actionable tips and techniques, and helpful charts, forms, and useful examples.

Important topics covered include:

• Annual endowment goals
• Endowment FAQs
• Endowed scholarships community engagement
• Marketing endowment opportunities
• Donor cultivation
• Named gifts
• Board member engagement
• Exclusive donor clubs
• Endowment agreements
• Endowment-only campaigns
• Methods for determining ask amounts
• Employee naming gifts
• Bequests
• Matching gifts
• Endowment ethics policies
• Endowment ideas for beginners
• Endowment brochures

CHAPTER 1 Set the Stage for Building Your Endowment (Pages: 4-10)

CHAPTER 2 Awareness Building and Education Measures (Pages: 11-15)

CHAPTER 3 Identify Endowment Funding Opportunities (Pages: 16-22)

CHAPTER 4 Prospect Identification Ideas and Strategies (Pages: 23-25)

CHAPTER 5 Strategies for Marketing Endowment Gifts (Pages: 26-32)

CHAPTER 6 Cultivation: Building the Case for Support (Pages: 33-38)

CHAPTER 7 Advice on Soliciting and Closing Endowment Gifts (Pages: 39-48)

CHAPTER 8 Starting and Adding to Named Endowments (Pages: 49-54)

CHAPTER 9 Marketing Planned Gifts as a Way to Build Endowment (Pages: 55-57)

CHAPTER 10 Ways to Recognize and Steward Endowment Donors (Pages: 58-65)

CHAPTER 11 Useful Endowment Reports, Forms and Policies (Pages: 66-70)

Scott C. Stevenson is the editor of Endowment Builder: Practical Ideas for Securing Endowment Gifts, 2nd Edition, published by Wiley.