Business the Rupert Murdoch Way

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.Rupert Murdoch ist wohl der berühmteste Unternehmer der Welt. Seine Macht und sein Einfluss sind ebenso groß wie seine Gewinne und sein Ehrgeiz. Obwohl einige ihn mit Argwohn betrachten und andere mit Angst und Abscheu, so ist sein globaler Erfolg doch unübertroffen. Die Summe der Aktiva seines Unternehmens 'News Corporation' beläuft sich auf über 30 Milliarden US Dollar, und der Jahresumsatz beträgt über 12 Milliarden. Murdoch ist ein Phänomen des 20. Jahrhunderts - er ist der ultimative Deal-Maker.
Diese Neuauflage von "Business the Rupert Murdoch Way" wurde komplett aktualisiert. Sie enthüllt nicht nur die 10 Geheimnisse von Rupert Murdochs außergewöhnlichem Erfolg, sondern filtert auch die allgemeinen Erfahrungen, Erkenntnisse und Strategien heraus, die auf alle Unternehmen anwendbar sind. Erfahren Sie mehr über die Geheimnisse dieses kontroversen Medienzars. Lernen Sie von ihm, wie man Risiken für gute Geschäfte nutzt, aggressive Verkaufsmethoden entwickelt, die Liebe zum Detail pflegt und an großen Zukunftsvisionen arbeitet. Dieses Buch bietet Ihnen einen einmaligen und faszinierenden Einblick in das Geschäftsimperium des Rupert Murdoch.

Rupert Murdoch Revisited… v

The Lift and Times of Rupert Murdoch 1

One: Go with the Flow 25

Two: Goodbye Mr Nice Guy 35

Three: Place Your Bets 47

Four: Lead from the Front 63

Five: King of the Nitty Gritty 75

Six: DNA Marketing 83

Seven: Speed Freaks 91

Eight: Think Tomorrow Today 101

Nine: Ambition Never Dies 113

Ten: Drive the Company 123

How to Succeed Like Rupert Murdoch 133

Will News Corp Survive? 139

Further Reading 143

Index 145

STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way. Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village's de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. The News Corp empire spans 780 businesses in 52 companies including BskyB, News International, the Los Angeles Dodgers, 20th Century Fox and Star TV.
Murdoch is a phenomenon: the ultimate deal-maker. How does he do it? Now brought completely up-to-date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success. One: Go with the Flow
Two: Goodbye Mr Nice Guy
Three: Place Your Bets
Four: Lead from the Front
Five: King of the Nitty Gritty
Six: DNA Marketing
Seven: Speed Freaks
Eight: Think Tomorrow Today
Nine: Ambition Never Dies
Ten Drive the Company