Building the Latino Future

An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s Latino community; this book lets you learn from the success of such luminaries as actor Edward James Olmos, New Mexico Governor Bill Richardson, former housing secretary Henry Cisneros, NPR correspondent Ray Suarez, and many more. Foreword: Building the Latino Future (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entreprenuer).

About the Authors.

Introduction.

I: FOCUS.

1. Self-Discipline Is Key (Edward James Olmos, Actor, Director, and Community Activist).

2. Thinking for the Electronic Age (Dr. Hector Ruiz, CEO and Chairman of Advanced Micro Devices).

3. Never Be Afraid to Succeed (Aida Alvarez, Former Administrator, U.S. Small Business Administration).

4. Downhill at 85 Miles per Hour (Ruben Gonzalez, Three-Time Olympic Luge Athlete and Author).

5. Success Is within You (Dick Gonzales, Former Senior Vice President of Human Resources, Safeway, Inc).

6. Respect All People (Bill Richardson, Governor of New Mexico).

7. Focus, Teach, and Learn (Dr. Jerry Porras, Professor Emeritus, Stanford University).

8. Success, Built One Venture at a Time (Eduardo Rallo, Entrepreneur; Director and COO, Portfolio Management, Pacific Community Ventures)

II: UNITY.

9. Build on Your Community (Henry Cisneros, Chairman and CEO, American City Vista).

10. Build the Community through Empowerment (Raul Yzaguirre, Former President of the National Council of La Raza).

11. Bridge the Corporate Gap (Carlos Orta, President and CEO, Hispanic Association for Corporate Responsibility).

12. Bring the Network Together (Donna Blancero, PhD, Director, Touro International University College of Business; Vice President of Research, National Society of Hispanic MBAs).

13. Move Out of Your Comfort Zone (Douglas Patino, Philanthropist and Community Leader).

14. Give to the Fullest (Janet Murguia, President and CEO, National Council of La Raza; Executive Producer, Alma Awards).

15. Build Your Empire Together, Rather Than Alone (David Lizarraga, Chairman, President, CEO, The East Los Angeles Community Union).

16. Think with the Heart (Alcario and Carmen Castellano, Founders, Castellano Family Foundation).

17. Succeed Together (Dr. Frances Morales, Assistant Dean of Students and Director of El Centro Chicano, Stanford University).

III: TENACITY.

18. Push on the Door Until You Get In (Richard Leza, Venture Capitalist; Chairman and CEO, AI Research).

19. The Drive to Win (Charles Patrick Garcia, President, Sterling Hispanic Capital Group Division of Vfinance Investments).

20. The Brooklyn Way (Ray Suarez, Senior News Correspondent, National Public Radio).

21. Focus on What Is Right (Jeff Garcia, Quarterback, National Football League).

22. Be in the Game (Ronnie Lopez, President of Phoenix International Consultants, and Chief of Staff for Former Arizona Governor Babbitt).

23. Flex Your Intellectual Muscle (Martin Cabrera, President and CEO, Cabrera Capital Markets).

24. Achievements That Keep Growing (Miriam Rivera, Former Vice President and Deputy General Counsel, Google, Inc.).

25. People Are Always Watching You (Maria Contreras-Sweet, Chairwoman and CEO, Promerica Bank).

IV: UNIQUE ABILITY.

26. The Vision Is Alive (Cheech Marin, Actor, Comic, Artist).

27. Believe in Your Dreams (Susie Castillo, Former Miss USA, Actress).

28. Believe in a Great Script (Moctesuma Esparza, Executive Producer and CEO, Maya Films).

29. Be Prepared for the Bell to Ring (Lou Moret, Professional Boxing Referee; Professor, Pepperdine University).

30. From Santee to Stanford (Margarita Quihuis, President and CEO, Hispanic–Net).

31. Dream Big (Hector Barreto, Jr., Former Administrator, U.S. Small Business Administration).

32. The Language of Culture (Isabel Valdes, Entrepreneur, Author, Consultant, and Public Speaker).

33. Surround Yourself with Successful People (Rudy Beserra, Vice President of Latin Affairs, Coca-Cola).

V: RESILIENCY.

34. Living a Farmworker’s Dream (Martin Curiel, Vice President, Marketing, Denali Advisors, LLC).

35. Keep a Sense of Pride (Marilou Martinez Stevens, President and CEO, MMS ).

36. Live Big and Reach for the Stars (Ysabel Duron, Co-Anchor, KRON TV, San Francisco; Founder and Executive Director, Latinas Contra Cancer).

37. Connect with Your Culture (Alicia Morga, Founder and CEO, Consorte Media).

38. See the Big Picture (Luis Restrepo, CEO, Multitrade Securities).

39. Hope Is Always on Your Side (Reverend Luis A. Cortes, Jr., Founder and President, Esperanza USA).

40. Always Push Yourself (Roberto Medrano, Executive Vice President of Sales and Marketing, Digital Evolution, SOA Software).

41. Life Experiences Create Strength (Daniel Gutierrez, Author; Founder, and CEO of Pinnacle Achievement Group International).

VI: EDUCATION.

42. Listen, Learn, and Educate (Ricardo Fernandez, PhD, President, Lehman College, City University of New York).

43. Aim for the Top (David Garcia, PhD, Founder and CEO, CEDRA Corporation).

44. Communication Is a Powerful Tool (Federico Subervi, PhD, Professor, School of Journalism and Mass Communication, Texas State University).

45. Motivate Employees to Success (Sara Martinez Tucker, Former President and CEO, Hispanic Scholarship Fund).

46. Hispanics on the Move (Jose Antonio Tijerino, President and CEO, Hispanic Heritage Foundation).

47. Answering the Spiritual Calling (Dr. Ana Maria Pineda, Professor of Religious Studies, Santa Clara University).

48. Instilling Faith in Lower-Income Communities (Leo Chavez, President/Superintendent, Sierra College, Rocklin, California).

49. Build Confidence in Latinos (Elva D. Diaz, Assistant Professor, University of California at Davis).

Conclusion.

Acknowledgments.

Frank Carbajal lives in Santa Clara, California, where he is President of Es Tiempo, a coaching firm specializing in life and business coaching for small business owners and entrepreneurs in Silicon Valley. He holds an MA in human resources management and a bachelor's degree in social work.For more information, please visit www.estiempo.com.

Humberto Medina is a speaker for The Ken Blanchard Companies® as well as a director and consultant for Latin American operations. He partners with businesses throughout South America, Europe, and the United States to improve the leadership and productivity of organizations in such varied industries as telecommunications, transportation, aerospace, government, manufacturing, utility, and mining.

Over the last two decades, Latinos have risen to places of prominence in every walk of life in the United States, from politics, industry, and education to sports, entertainment, and journalism. Latinos can be found at the head of charitable foundations, food industry giants, technology companies, media empires, and more. Now, as a member of the new generation, rising to build on the success of these pioneers, you can learn from the struggles and triumphs of those who have gone before you.

In Building the Latino Future, you'll discover the inspiring stories of dozens of men and women who, despite humble beginnings, meager resources, and limited opportunities, beat the odds and rose to become leaders in their professions. You'll also discover the habits, strategies, beliefs, and resources that enabled these icons to make it to the top.

From actor and activist Edward James Olmos, you'll learn the value of self-discipline and focusing on your goal. Henry Cisneros, former Secretary of Housing in the Clinton administration, shows you how to find opportunity right in your own community. And NFL quarterback Jeff Garcia presents a shining example of how perseverance pays off.

This fascinating look into the lives of successful Latinos goes beyond biography to provide a future framework for you to use in building your own exciting career. It helps you understand the lessons that each of these powerful life stories provides and put them to work in your own life.

YOU'LL LEARN HOW TO:

• Focus on specific goals and develop a plan to achieve them

• Make sure you get the education you need to succeed

• Take advantage of the support available in your community

• Put all of your energy into achieving your goal

• Bounce back after disappointments

• Find a unique route to success

Complete with insightful profiles of Ray Suarez, Senior Correspondent with PBS's News Hour with Jim Lehrer, Wal-Mart board member Aida Alvarez, Stanford University Professor Emeritus Jerry Porras, New Mexico Governor and former presidential candidate Bill Richardson, and many, many more, Building the Latino Future gives you the inspiration, confidence, and practical advice you need to make your dreams for a better life come true.

Praise for BUILDING THE LATINO FUTURE

"Frank's inspiring story will bring back memories to many Americans today and will resonate within both the Hispanic and non-Hispanic communities. His can-do message and his focus on education will be increasingly important for generations to come. The role models highlighted in the book should be a source of inspiration to millions of Hispanic Americans."

RAYMOND ARROYO, Chief Diversity Officer, Aetna

"Most motivational speakers mention the importance of having a mentor or role model. One of the biggest complaints I hear universally from Latinos trying to become successful is the difficulty in finding a mentor or role model. Complain no more. From the pages of this book, you will learn from the wisdom of our greatest Latino figures. You will become inspired to courageously express your full potential and live your highest purpose."

LOUIS BARAJAS, author of

The Latino Journey to Financial Greatness and Small Business, Big Life

"There has never been a better time for Latinos to succeed greatly in America than today, except for tomorrow. This book gives you the tools you need to achieve greatly in the years ahead."

BRIAN TRACY, author of The Way to Wealth

"Building the Latino Future will inspire you as it inspired me. The leaders profiled in this book include people who carved me into the leader I am today. If you are looking for a motivating book that pushes the right Latino buttons to drive you to be your best, Building the Latino Future is a must-read for you. Even if you are not Latino, this book will inspire you to overcome your psychological walls, step up and face your challenges, and ultimately win the game of life. This book will raise your standard of excellence in your areas of focus."

CID WILSON, #1 ranked Wall Street financial analyst and founding board member of Dominicans on Wall Street (DOWS)