Breitling: 140 Years in 140 Stories

This is an unconventional telling of a brand history—but then Breitling has never been one to follow the rules.

In 1884, from a modest Swiss workshop, Leon Breitling began a legacy that would redefine the modern chronograph, champion the skies as the official timekeeper of civil aviation, launch a wristwatch into space, and put the first international emergency beacon in a timepiece.

Delve into a collection of 140 stories, packed with intimate photos, first-person accounts, and a visual feast of more than 100 vintage and modern watches. This is where you’ll meet the visionary leaders, captivating timepieces, and game-changing moves that etched Breitling’s name in history.

As intricate as the mechanisms of its timepieces, this book celebrates Breitling’s commitment to craft, culture, and innovation. An exploration of a legacy, designed not just for those who appreciate the mechanics of a luxury watch, but for anyone inspired by the progress of ingenuity."… the brand's history in an unconventional way. The collection of 140 stories is packed with intimate photos, first-person accounts and a visual feast of more than 100 vintage and modern watches. The book celebrates Breitling's commitment to craft, culture and innovation seen in the brand's iconic Chronomat timepiece." — DUJOUR

"2024 sees Breitling celebrate its 140th anniversary in style, highlighting important milestones in its stunning three-story Breitling Pop-Up Museum in Zürich, a world-traveling vintage watch exhibition bound to visit 50 boutiques, a series of limited-edition anniversary watches, along with an anniversary book — Breitling: 140 Years in 140 Stories — that offers fascinating insight into this innovative watchmaker’s past. The 288-page, hardcover book offers a playful and inclusive look into 140 exciting, impressive, and charming stories linked to the company, its key managers, fans, and customers, as well as its watches." — ABLOGTOWATCH.COMBreitling is a luxury Swiss watch house founded in 1884. Gregory Breitling is member of the founding family. Fred Mandelbaum is Breitling’s brand historian and a renowned collector. Jeff Stein is a passionate watch aficionado and author of the OnTheDash watch blog. Kris Stoever is the daughter of Mercury Seven astronaut Scott Carpenter, who wore a Breitling watch in space.