Beyond Belief

What if the only thing standing between you and the seemingly impossible…was belief?

Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.

Grounded in neuroscience, psychology, and unforgettable case studies, Eyal introduces the Three Powers of Belief: Attention, Anticipation, and Agency. Mastering these powers transforms how you see challenges, feel about the future, and act when it matters most.
You’ll learn how to:

• Spot hidden opportunities and solutions others overlook.

• Reclaim your mood, energy, and confidence by reshaping your beliefs.

• Stay calm, decisive, and in control when life feels uncertain.

• Break free from beliefs that sabotage your health, relationships, and career.

• Push further, last longer, and achieve beyond your limits.

If you’ve ever quit too soon, stalled in your career, or sabotaged your own goals, this book gives you the science and the system to go further than you thought possible.

Surgeries without anesthesia. Placebos that heal. Resilience multiplied 240 times longer. Beyond Belief reveals the science behind these breakthroughs and shows why your limits aren’t fixed—they’re learned. And with the right beliefs, you can achieve breakthrough results.“A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.”
—STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO

“Beyond Belief is a rare book—deeply researched, genuinely useful, and surprisingly moving.
—GRETCHEN RUBIN, bestselling author of The Four Tendencies and Better Than Before

“Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.”
—CHARLES DUHIGG, bestselling author of The Power of Habit and Supercommunicators

“If you want to think more clearly, feel better, and do your best work, read Beyond Belief.”
—ALI ABDAAL, YouTuber and bestselling author of Feel-Good Productivity

“You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.”
—DANIEL H. PINK, bestselling author of Drive

“A remarkable guide … An empowering book that feels both deeply human and refreshingly practical.”
—LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone

“I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and therefore our lives.”
—OLIVER BURKEMAN, bestselling author of Four Thousand Weeks and Meditations for Mortals

“Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.”
—DEREK THOMPSON, bestselling author of Hit Makers and coauthor of Abundance

“Nir Eyal has written the guide for anyone ready to step into their higher potential. It’s the kind of book that sparks revolutions in how we think and lead.”
—VISHEN LAKHIANI, founder of Mindvalley

“This is clear thinking for the inner world, a mental model for upgrading the software of the mind.”
—SHANE PARRISH, author of Clear ThinkingNir Eyal is a leading thinker on the psychology of behavior change and human potential. His frameworks have helped millions build better habits, improve focus, and unlock greater agency in their work and lives. He previously taught at the Stanford Graduate School of Business and has worked with companies and leaders around the world to improve performance through better behavior design.

He is the author of the international bestsellers Hooked and Indistractable, which have sold over one million copies in more than thirty languages. His books have won multiple awards and have been recognized by Amazon and Goodreads as among the best business and personal development titles.

As a serial entrepreneur, Nir has started and sold several companies and now serves as an adviser and early investor to organizations that apply his work. For more than twenty-five years, he has worked side by side with his wife and business partner, Julie Li.

Nir blogs at NirAndFar.com.