Audel Promoting and Marketing Your Crafts

Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Preface ix

Acknowledgements xiii

Section-One Introduction to Craft Marketing 1

Section-Two The P's at Work 69

Section-Three The Business of Crafts 235

Section-Four References

Marketing Glossary 287

Resources 293

Index 325

Edwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley.