Strategic Innovation

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.

Was früher das Markenzeichen flexibler, finanzstarker Start-up Unternehmen war, ist mittlerweile zur Voraussetzung für alle Unternehmen geworden, die im gegenwärtigen rauhen Wirtschaftsklima überleben und in eine vielversprechende Zukunft blicken wollen: Innovation.

Innovation ist nicht mehr länger einer Elite vorbehalten. Sie ist heute zur Kernkompetenz von Unternehmen geworden, die sich innovative Ideen jedes einzelnen Mitarbeiters für ihren wirtschaftlichen Erfolg zunutze machen.

"Strategic Innovation" ist das einzige Buch auf dem Markt, das ein Tutorial in Form eines flexiblen, individuell gestaltbaren Templates bietet, um Innovation als Kernkompetenz in einem Unternehmen zu verankern und auf diese Weise höhere Erlöse und größere Chancen zu erzielen.

Mit einer Fülle von Beispielen und Geschichten.

Das Buch bietet ausserdem eine Vielzahl von Tools, Modellen, Arbeitsblättern und Best Practices sowie Warnhinweise aus der umfangreichen Praxiserfahrung der Autoren.

Enthalten sind u.a. Fallstudien von Whirlpool, Colgate, Time Warner AOL, Discovery Communication, Shell Oil, Seagate und Freddie Mac.

"Strategic Innovation" ist ein praxisorientierter Ratgeber zu einem äußerst wichtigen Thema.

Exhibits and Worksheets xi

Foreword xiii
Gary Hamel

Preface xv

Acknowledgments xxi

The Authors xxiii

1 Introduction: Innovation as a Core Competency 1

2 Reinventing the Wheel 23

3 Vision and Goals 42

4 Leader Accountability and Development 59

5 Culture and Values 80

6 Resource Creation: Open Markets for Funds, Ideas, and Talent 100

7 Knowledge Management and Learning Systems: Democratizing Innovation 123

8 Integrating Strategic Communications with Change Management 143

9 Rewards and Recognition: The Informal Embedment Category 162

10 Measurement and Reporting Systems and Systems Alignment 179

Epilogue 199

References 204

Index 206

"The book is packed with WOW and HOW." (South Florida Sun-Sentinel "Biz Books", September 15, 2003) Nancy Tennant Snyder is corporate vice president of core competencies and leadership development for Whirlpool Corporation. She has consulted at many companies on a wide range of business topics. Holding a doctorate in organizational behavior from George Washington University, she is the author of numerous articles on globalization, virtual teams, and organizational capability.

Deborah L. Duarte is a consultant on innovation, knowledge management, and leadership. She has consulted with many public and private organizations including Time Life, NASA, Freddie Mac, Discovery Communication, Exxon Mobil, SBA, and Johnson & Johnson.
Snyder and Duarte are the coauthors of Mastering Virtual Teams second edition, from Jossey-Bass.

"If you want to stoke the fires of innovation in your organization, you'll find this book to be an invaluable source of inspiration and practical advice."
—Professor Gary Hamel, director, Woodside Institute, chairman, Strategos

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool— a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets.

Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.